How to use the link tracking and attribution feature
In this Article
Understand Your Marketing Metrics: Simplified Tracking and Attribution! 📊

Learn how to track where people came form when they submitted your Omella form or made a payment, so you can answer questions like:

  • How effect was my social campaign vs email and other channels?
  • How much money did I raise from the facebook link I shared vs the QR code that was scanned at the conference?
  • How many people donate on my website vs the newsletter I send out?

Our link attribution feature allows you to identify where people came from, all the way down to the individual payment and items they ordered, so you can get smart about your sharing strategies! Watch the video to learn how (teaser: it’s as easy as adding a few characters to the end of your page URL 😎)

FAQs

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Sharing direct links
Once you create a page on Omella, there are four easy ways to share with your customers, members or families. Here’s how to share a direct link.
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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.